The 1988 presidential campaign of Michael Dukakis began when he announced his candidacy for the Democratic Party's nomination for President of the United States on March 16, 1987, in a speech in Boston.
[4][5] He lost the 1988 election to his Republican opponent George H. W. Bush, who was the sitting Vice President at the time.
[6] Many commentators blamed Dukakis' loss on the embarrassing photograph of him in a tank taken on September 13, 1988, which subsequently formed the basis of a successful Republican attack ad.
On March 16, 1987, Dukakis, then the Governor of Massachusetts, gave what has become known as the "Marathon Speech" in Boston in which he hinted that he was running for president in next year's election.
[13] By May 1988, Dukakis had become the Democratic Party's front-runner for their nomination in that year's election, thanks to his victories in the New York and Pennsylvania primaries.
[19] On July 12, 1988, Dukakis announced he had chosen Texas senator Lloyd Bentsen as his running mate, in the hopes of garnering more support in the South.
[25] After winning the primaries in 30 states against Jesse Jackson and Al Gore, Dukakis accepted the Democratic Party's nomination at the 1988 Democratic National Convention on July 21, 1988, where Governor of Arkansas Bill Clinton formally nominated Dukakis.
[28] On October 20, 1988, Donna Brazile resigned from her role as deputy field director for the Dukakis campaign after saying that Bush needed to "fess up" about a rumor that he had had an extramarital affair.
Her comments were also disavowed by the campaign, and Dukakis personally apologized to Bush for them at the Alfred E. Smith Memorial Foundation Dinner that year.
"[33] Later that year, after the second Bush-Dukakis debate occurred on October 13, Dukakis' numbers dropped by 7 points that night, largely due to his response to a question about whether he would support the death penalty for someone if they raped and murdered his wife, Kitty Dukakis, being perceived as emotionless by voters (although others considered the question inherently unfair).