After graduating from Brown University, Gershman worked briefly as a newspaper reporter before joining the Dorothy Ross Agency in New York City.
There, he served as a press agent for comedians Woody Allen, Dick Cavett, and Joan Rivers.
Among the songs he worked on was the 1972 single Brandy (You're a Fine Girl), which reached number one on the Billboard Hot 100 chart.
Gershman would later return to work as a publicist, representing musicians like Mel Torme and Lionel Richie.
[2][3] His widow, who died on July 25, 2012, from brain cancer at age 64, was a journalist and the author of the Born to Shop book series.