The pair joined forces with internet news company KOZ, Inc. to form Total Sports in 1998.
Thorn's publishing division took root in his hometown of Kingston, New York, while Gershman headed the company's Manhattan office on Park Avenue.
[5] TSP's editorial staff included most of the prominent sports reference editors of the era, including Thorn, David Pietrusza, Pete Palmer, Bob Carroll, Gary Gillette, Sean Lahman, Dan Diamond, Mike Meserole, Beau Riffenburgh, Kenneth Shouler and Matthew Silverman.
[9] The TSI line was also renowned for its "Classics" series, which reprinted great books by well-known authors, including Frank Deford, Leonard Koppett, Lawrence Ritter, Robert Creamer, W. C. Heinz, Peter Gent and Lee Allen.
Another hallmark of the company was pictorial autobiographies of legendary athletes, including Henry Aaron (with Dick Schaap), Ted Williams (with David Pietrusza) and Wayne Gretzky (with John Davidson).