Michael Gluck (born March 8, 1983) is the founder of VGM,[1] a market research firm and the largest provider of custom research to the video game industry.

[3] As of 2017, VGM had serviced more than 50 video game companies, as well as industry leaders in entertainment, media, and technology.

[4] As a college student, Gluck performed piano concerts and released an album under the stage name “Piano Squall” to raise money for the National Multiple Sclerosis Society, in support of a cure for the disease that took his grandmother’s life.

[5] In 2013, Gluck co-founded and produced a video game music band[6] that is currently on tour in the United States, Australia, and the Middle East.

[citation needed] Gluck studied business at the University of Pennsylvania and graduated in the class of 2005.