[6] While there, he managed the Southeast and New York sales offices for Fortune magazine, before joining the launch team of Entertainment Weekly in 1989.
[6][9] In 2000, Kelly founded American Town Network, serving as CEO of the locally focused, community-based digital platform until 2002.
[11][7] While at AOL, Kelly oversaw the company's Web advertising buying spree,[13] including its June 2004 purchase of Advertising.com for $435 million.
[14] He also oversaw AOL's partnership with Google,[15] and the company's acquisition of mobile ad firm Third Screen Media.
[6] Under Kelly, TWCC saw huge growth in its digital media business, specifically involving its mobile apps and data.
[9][21] He also served on the board of numerous digital media companies, including Eyeblaster, VisibleWorld, ContextWeb and American Town Network.
[24] In 2012, Kelly was named chairman of cloud-based media planning software company ColSpace, becoming lead investor in 2014.