[8] Beyond advertisements across broadcast, print, and digital, campaign efforts often include virtual panels, coalition building, and information sharing.
[9] In 2020, the Ad Council coordinated with partners across government, media, tech, and health to disseminate messaging about social distancing, wearing masks, and staying home when possible to slow the spread of the COVID-19 pandemic.
[12][13] Before the conclusion of World War II, President Franklin D. Roosevelt requested that the Ad Council continue its work during peacetime.
[18] On March 11, 2021, as part of its COVID-19 Vaccine Education Initiative, the Ad Council released a PSA featuring former Presidents Barack Obama, George W. Bush, Bill Clinton, and Jimmy Carter along with former First Ladies Michelle Obama, Laura Bush, Hillary Clinton, and Rosalynn Carter.
[23] Several recent Ad Council PSA campaigns have involved partnerships with film production companies, including Warner Bros., Sony Pictures Entertainment, and Disney.
The Wizard of Oz,[42] a partnership with Sony Pictures Entertainment's The Smurfs 2 to encourage children to explore nature.