Born in San Antonio, Texas, Morales came from a musical family (his father Henry met his mother, Felicia when the two were to perform together on a radio broadcast).
As a child, Morales formed and played guitar, drums and piano in several bands including Crimson Sash.
In 1980, he founded the popular band, the Max, in which he would perform until signing his first recording contract with Universal Music Group in 1988.
It garnered MTV airplay and landed three hit singles on the Billboard Hot 100 chart, including "Who Do You Give Your Love To?
Morales has also worked with several big names such as Beyoncé, Def Leppard, Selena, Cee Lo Green, and more.