He won their Best and Fairest Trophy each season, and was selected for the VAFA Representative side in 1964 (at 20 years of age).
Recruited by Richmond in 1965, he eventually became a fixture at centre-half-back, and fans got used to seeing his mop of red hair flying above the pack, as well as being delighted by his tenacious clearing dashes.
He was centre half-back for the Victorian State team that defeated Western Australia, 20.15 (135) to 11.16 (82), on the MCG on 17 June 1967.
[5][6] He played the entire 1968 and 1969 seasons for Richmond's senior side, missing Richmond's 1969 Grand Final winning team because of a four-game suspension for striking Footscray's Tad Joniec in the last home-and-away match of the 1969 season.
Needless to say, with the newspaper, radio and television coverage, added to a slogan-covered Moomba Procession Float that was overflowing with lustful pirates and nubile wenches, the sales of Captain Morgan Rum skyrocketed with his campaign.