Michael Simon Toon (born 12 March 1977) is an English photographer, filmmaker, designer and builder.
Toon has made two short films in the style of cinéma vérité which are globally recognised as serious inquiries into the nature of life: Toon self-produced Thought Moments (2004) which examines microexpressions by slowing down footage of a wide range of individuals answering seemingly innocuous questions.
[11][12][13] Toon designed Angels' House, a 4,337 square foot energy efficient concept home in Weeford village, Lichfield of Staffordshire, England, which in 2008 sold for £2 million, then a record price for a single family home in Staffordshire, over twelve times the average.
[14] Toon formed Case Study Construction, referencing the Case Study House Program of Santa Monica, California, which from 1945 to 1966 commissioned and published plans for ideal homes by major designers of the day including Charles Eames and Mies van der Rohe.
Angels' House sold while in construction based on computer generated images of the finished project.