In August 2004, the company opened a subsidiary in the United States –including a manufacturing facility and a museum– in West Berlin, New Jersey.

They also patented the term cacaofèvier[5] to describe a bean-to-bar chocolate maker,[6] and to distinguish themselves from competitors (four or five in France, including Valrhona, Weiss, the Cémoi group, Bonnat and around forty chocolatiers around the world).

Michel Cluizel's children now run the company, which produces its high-end chocolates in two factories, one in Damville, in Normandy, where 200 people work,[7] as well as in West Berlin, New Jersey in the United States.

Michel Cluizel products are aimed both at retail sale to individuals (chocolate bars, candies, etc.)

In 2012 Michel Cluizel products obtained the Entreprise du Patrimoine Vivant (‘Living Heritage Company’) label, a French government certification granted to traditional industries that successfully reconcile artisanship with modern manufacturing methods while maintaining production in France.