For example, in the United Kingdom, the same model of DVD player may be sold by Dixons as a Saisho and by Currys as a Matsui, which are brands exclusively used by those companies.
[6] Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself.
In addition, some manufacturers create low-cost generic brand labels with only the name of the product ("Beer", "Cola", etc.).
Richelieu Foods, for example, is a private label food manufacturing company producing frozen pizza, salad dressing, sauces, marinades, condiments, and deli salads for other companies, including Hy-Vee, Aldi, Save A Lot, Sam's Club,[7] Hannaford,[8] BJ's Wholesale Club (Earth's Pride brand), and Shaw's Supermarkets (Culinary Circle brand).
This typically requires functionalities such as the adaptation of the software's visual appearance, multi-customer management and automatic billing to the end-customers based on usage parameters.