He previously served three terms as Principal Chief from 2003 to 2015, becoming the youngest person ever to hold the position at age 38.

In 2023, he was re-elected as Principal Chief, marking the beginning of his fourth term.

Throughout his leadership, he has guided the 16,000-member tribe through significant economic growth and cultural preservation efforts.

He is recognized as a national leader in Indian Country, known for his commitment to the advancement and well-being of his tribe and community.

[2][3] Hicks was born and raised on the Qualla Boundary, the land trust of the Eastern Band of Cherokee Indians.