[2][3] She is the CEO of Old Fashioned Mom LLC, a luxury lifestyle brand founded in 2015 and board member of the Elite World.

[20] In 2014, she founded Old Fashioned Mom LLC a company specializing in broadcasting, media, public relations, apparel, accessories, jewelry, beauty, home goods, coffee, and more.

[23] On 12 April 2023 she became a director in the board of the Elite World Group (EWG), a network of model management agencies.

[29][30][31] She served on the boards of directors at Diller-Quaile School of Music and the Academy of Saint Joseph.

[33] Heinemann also carried out philanthropic actions for the NGO Utterly Global Youth Empowerment.