Mickaël Vendetta

[4] Vendetta worked briefly in real estate before leaving that business to develop his philosophy of "Bogossitude" ("good looking guy-ness") and promoting it on his blog and in media.

He has produced a house music single named "The bogoss Life" on XIII Bis Records,[9][10] as well as making appearances in business schools[11] and night clubs.

[14] While he was part of the cast, and eventual winner, of La Ferme Célébrités 2010, the media had earlier criticized him for being arrogant, conceited and contemptuous.

In 2008, David Abiker of France Info compared Vendetta to Paris Hilton, in that he was engaged in a similar race for notoriety.

[15] Ecrans called Vendetta "une marchandise dont le contenu n'est rien d'autre que son propre message publicitaire" (a commodity whose content is nothing other than his own publicity).