[1] Pascual Blasco set up a small shop near downtown Asunción that was dedicated to selling fruits and handmade ice cream.

In 1991, The Walt Disney Company filed a trademark infringement complaint with Paraguay’s Ministry of Business and Industry, which was subsequently rejected.

[2] Disney then pursued legal action, initiating a lawsuit against the Paraguayan entity using the "Mickey" trademark.

Disney escalated the case to Paraguay’s highest court, arguing that the similarity between its character and the Paraguayan trademark could lead to consumer confusion.

In 1998, Paraguay’s Supreme Court issued a final ruling, affirming that due to decades of uninterrupted use, the Paraguayan trademark holder had legally acquired the right to continue using the "Mickey" name.