The magazine was originally published monthly, but supplemented with occasional special issues containing longer stories.

In 1991 the series was a rare exception to the downwards trend of comic sales in the world.

[1] It reached the height of its popularity during the early 1990s, with more than 800,000 copies per issue sold on average in 1992.

In 1998, the combined sales of Micky Maus passed a billion,[2] making it one of the highest-selling comic series of all time.

Since the late 1990s, sales figures have rapidly declined to 75,329 per issue (2016).