[3] Therefore, artificial intelligence, algorithms and data mining assist sections that contain behavioral and demographic attributes through special offerings and product categories, lifecycle stage of the customer and lastly segment based on recency and frequency.
[2] It is important to state that microsegment is a rather new concept in terms of other marketing techniques but it is the future of how a business will look to have different customer target groups and bases such as the handset manufacturers and mobile operators.
However, as technology is advancing there are more resources for businesses to get almost all of its customer data and segment the market that is leading towards microsegment as the future.
Identifying smaller groups of customers is now easier and more cost effective due to technological advances.
[7] Microsegment maximizes the usage of data available leading to a product or service that satisfies the requirement of the customer.