The council was responsible to deliver the next-generation advertising platform for the publishers of digital media.

[4] On June 6, 2012, Microsoft Advertising announced the introduction of pubCenter to seventeen new markets including Austria, Brazil, Chile, Colombia, Czech Republic, Greece, Hungary, Ireland, Israel, Luxemburg, New Zealand, Poland, Portugal, Singapore, South Africa, South Korea and Taiwan.

[5] On August 28, 2015, pubCenter announced the integration with the Windows Store app developer portal, Dev Center.

All reporting, ad creation and payment of advertising is to be managed going forward through the Windows Dev Center.

Microsoft Advertising began trialling a pubCenter "Next" in May of 2023, and the relaunch aimed toward small and medium-sized businesses was officially announced on October 26, 2023.