The Microsoft Reaction Card, developed by Microsoft in 2002 by Joey Benedek and Trish Miner, is a method used to check the emotional response and desirability of a design or product.
Using this method involves a participant describing a design / product based on a list of 118 words.
After viewing a design or product, the participant is asked to pick out the words they feel are relevant.
The moderator then asks the participant to explain the reason for their selection.
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