The venue is located on the Florida State Fairgrounds, adjacent to Interstate 4, in the eastern side of town.

Originally named the Ford Amphitheatre, when opened by Christian artists Michael W. Smith, David Crowder and headliner Mercy Me on July 23, 2004.

In an online poll accompanying an article on the subject in the St. Petersburg Times, 95% of people responded with either "I hate it" or "I think it's pretty lame".

[4] On May 15, 2013, MidFlorida Credit Union, a Florida-based financial institution acquired the naming rights for three years.

Bands that perform there must obey a decibel limit, due to noise complaints from residents that live close to the venue.