After several name changes they ended their time as a bicycle saddle and accessories company in Coventry in the late twentieth century.
[7][8] The factory supplied horse saddles and accessories to the military in the pre-motorised days.
William retired in 1881 and another son, Thomas Middlemore (1842–1923), who was also a well-known mountain climber, became head of the company.
Examples of models are the tri-sprung B3 and for sportier bicycles the B89 and narrower, cutaway-sided version, the B89N.
The company existed, at least on paper, until 21 May 1991 when an extraordinary general meeting took place at 141 Great Charles Street, Birmingham, where it was decided that due to debt the company could no longer continue in business and would voluntarily be liquidated.