The song was recorded in summer 2010 and premiered on November 15, 2010, on Gheorghe's official YouTube channel.
It was sent to the mainstream radio stations in late November and it is promoted as the second single taken from Gheorghe's album entitled Disco Romancing.
Lyrically, the song describes the shiver a millionaire wannabe guy gets when he sees Elena dancing.
Elena performed "Midnight Sun" live, on December 31, during a New Year special show, held by Pro TV.
The Media Forest website showed that Elena's track began at number ten (the lowest position) within the National Top 10, a chart measuring only the airplays given to Romanian artists, in the week-ending issue of March 27, 2011.
[4] The next week the song rose another position, to number-four in the National Chart; Even though, it lost 22% in airing frequency, with a total of 146 airplays that week[5] On April 24, the song reached the top spot in that chart, with a total of 188 plays, which means a 28% increase.
The music video for "Midnight Sun" was confirmed in early 2011, as the single was sent to the mainstream radio stations.
[6] For the video, Gheorghe had to lose 5 kilograms in weight in less than a week[7] and to tattoo her body with characters from Alice in Wonderland.
She posted a few photos of her in the outfits below as well as a picture of her bathing in a giant pot of 400 liters of strawberry tea.
"[9] The video opens with Elena wearing a head-to-toe white dress which allows us to see one of her breasts, covered by an intense black plastic stiletto.
Then we are switched to a tub scene, where Elena is laying in a pot of cherry tea wearing a red mini skirt.
They strip off and Elena remains in an orange sweater and a green bra wearing 5 inches high-heels.
If all these swagger scenes happen upstairs, in the basement takes place a "Vintage times" themed party.
There, a man is playing a bass fiddle and Elena wears a Turkish turban executing oriental moves.
[12] Elena performed "Midnight Sun" on May 19 on "Neatza", Antena 1 and on May 20 on "Acces Direct", the same TV channel.
[13] It was then performed on "PoveŞiri de noapte" of Acasă women television, on "LOL" with Greg and Onuc (MTV Romania) and on the "Cronica Cârcotaşilor" season-finale on May 25, on Prima TV.
She confirmed her presence on the Romanian seaside during July and August, in resorts such as Mamaia, Constanţa or Mangalia.