The airline earned a reputation for quality among its customer base, offering business class amenities (including low-density seating and complimentary high-quality catering, most notably warm chocolate chip cookies) on all of its aircraft at fares comparable to those of larger airlines.
In 2017, former executive Greg Aretakis announced the beginnings of a revival of the brand, with the intention of offering similar amenities in some of Midwest's old markets.
[5] Several weeks later, at a press event in Milwaukee, it was revealed that the airline's initial destinations would include Cincinnati, Grand Rapids, and Omaha, all routes previously served by Midwest at the height of its operations.
[6] Omaha had also briefly been served with regional service branded under the now-defunct AirTran Airways and OneJet.
On March 10, 2020, the airline announced it was cutting ties with Elite, citing a breach of contract.