In the 1950s, under the leadership of the director Roy Midwinter, the company became one of the leading innovators in British tableware production.
A large part of this was due to the noted ceramicists and designers who worked for the pottery, including Jessie Tait, Terence Conran, Hugh Casson, David Douglas, John Russell and Peter Scott.
[3][4] The Midwinter Pottery was also an innovator in producing 'accessories' to their basic dinner services and tea sets.
In the 1960s, the Spanish Garden design, which was very successful on dinner ware and tea sets, adorned articles such as a bread bin and chopping board.
The costs involved in developing two unsuccessful new ranges weakened the company, and there was a takeover by J.