[14][15] The campaign submitted written evidence to a House of Lords European Union Sub-Committee on the Internal Market, Infrastructure and Employment which was investigating 'Women on Boards'.
[17] The sub-committee found that "[a] more balanced board [would] be able to tap into the wealth of available talent in the labour market, provide a broader spectrum of ideas, better reflect a company's customer base, and improve corporate governance.
[22] A year later, its website, called Fightingfeminism, which academic Alva Träbert described as "mak[ing] its opposition to feminism explicit" and based in part on Buchanan's "experience at the boardroom level of multinational corporations",[23] was merged into the Campaign for Merit in Business and the political party, Justice for Men and Boys.
According to him, "It's a very well documented feminist objective of 40 years to destroy the nuclear family," and feminism "is a deeply vile, corrupting ideology and the idea it's a benign movement about gender equality is dangerous nonsense.
[44] In its manifesto for the 2015 general election, the party explored twenty areas in which it believes the human rights of men and boys in the UK are being violated.
[31] The section on sexual abuse concentrates on female offenders, and the issue of rape and assaults annually committed against women in the UK is avoided.
[48] Writing about the party's manifesto launch and the media coverage it generated, The Observer columnist Catherine Bennett wrote, "Before long, many more voters should be familiar with his organisation's gormless/whiny/lying feminists of the month announcements and enthusiasm for personal attacks, to a point that eclipses its more persuasive concerns about, say, male suicide or judgments in the divorce courts.
"[38] Laura Bates has written that the party "achieve[d] a significant sweep of media coverage", and that "In his new status as a politician, Buchanan was also given free rein to opine unchallenged about the 'myth' of the glass ceiling."
Bates notes, "Although much of the coverage was critical, the very fact that such quotes appeared in the national press in the context of a political leader running for office helps to provide MRA ideology with a sense of legitimacy and acceptability, while also serving as a gateway for potentially susceptible converts, who might go on to access some of the movement's more extreme online spaces as a result."
Party leader Mike Buchanan stood in Ashfield against the Shadow Minister for Women and Equalities, Gloria De Piero.
[46] Buchanan announced that he was not standing in the 2017 United Kingdom general election, although he had previously intended to be a candidate in Maidenhead against Theresa May, the Prime Minister.
[58] In April 2019, Buchanan announced on the Justice for Men and Boys website a new strategy of giving talks at universities, in a bid to engage with students and academics, particularly those studying subjects such as politics and history.
[62] Before Buchanan was due to give his speech on "Equal Rights for Men and Women", a student threw a milkshake over him in a Cambridge pub.
[77] The former businessman has made a number of appearances in the media including: arguing against more women on corporate boards (Daily Politics);[78] discussing sexism with Caroline Criado-Perez (This Morning);[79] discussing Justice for Men and Boys' 2015 election manifesto (Sunday Politics, East Midlands);[80] considering the question "does absence of refusal to have sex amount to consent?"
[90] Amongst the views he expressed are: "the number of qualified men for major corporate boards hugely outnumbers the number of qualified women";[78] "all the [major political] parties are institutionally pro-female and anti-male";[80] explaining why the UK legal definition of rape states that a woman can not legally rape a man, "the Sexual Offences Act 2003 was drawn up by radical feminists";[81] "men will support women as stay-at-home partners or parents and women won't";[82] "Charlotte Proudman clearly suffers from an all too common mental health condition 'whiny feminist disorder'";[83] "feminism is a female supremacy movement driven by misandry, the hatred of men, it's a vile ideology";[84] "this whole narrative about work being fulfilling, and exciting, and interesting, and looking after children being stressful and mundane, it's a feminist narrative that just doesn't make sense for the vast majority of women";[85] "I don't think any sane person believe that wolf-whistling is evidence of misogyny, only feminists could believe such a ridiculous thing [...] because it's the sign of a man's admiration for a woman";[86] "Martin Fiebert [list of] hundreds of studies show that women are at least as physically aggressive towards opposite sex partners as men";[86] "[w]e know that both male and female teachers have an in-built bias towards marking girls better than boys";[87] and "[f]eminism is not about gender equality it is about ever more privileging of women and always has been".
[92] One of these, Feminism: The Ugly Truth (2012), features a cover photo of a female vampire,[93] which scholar Linda Mizejewski describes as "a repulsive female zombie, her mouth red with blood and jagged with fangs";[94] in it, Buchanan writes that "it would be dishonest to deny the evidence before us – that feminists are generally less attractive than normal women" and that "my theory is that many feminists are profoundly stupid as well as hateful, a theory which could readily be tested by arresting a number of them and forcing them – with the threat of denying them access to chocolate – to undertake IQ tests".