Mike "Heron" Herard is New York based songwriter, producer and talent manager, primarily in the hip hop music genre.
[9] In the mid-1990s, Herard gained recognition for his ability to discover obscure samples in music stores, which he would then re-record onto LPs and trade or sell to producers such as No I.D.
In the aftermath of Big L's untimely death, Herard collaborated with Donald Phinazee, the late artist's brother, to preserve his legacy.
He manages hip hop artists such as Robert "G Koop” Mandell, AntMan Wonder, Joell Ortiz,[2][5][9] and co-manages the rap group Slaughterhouse.
[11][3]Additionally, Entrepreneur magazine recognized his contributions to the success of several celebrities, including Migos, Rihanna, Jay-Z, and Travis Scott, by helping them create hit songs.