[5] Wilson first gained success for his role as an in-house producer for Jermaine Dupri's So So Def Recordings—leading to largely uncredited work on Dupri's productions "My Boo" by Usher, "Outta My System" and "Let Me Hold You" by Bow Wow—before reaching commercial success with his solo productions.

The label has signed artists including Vince Staples, Jhené Aiko and Snoh Aalegra.

Also in 2011, Wilson formed the supergroup Cocaine 80s with Common, Aiko, and James Fauntleroy, and was named Executive Vice President of A&R for Def Jam Recordings.

went on to work on hit singles such as "My Boo" by Usher and Alicia Keys and "Let Me Hold You" by Bow Wow featuring Omarion, as well as "Resurrection" and the ode to hip hop "I Used to Love H.E.R.

West cites Wilson as his mentor on "Last Call," the outro to his highly acclaimed debut album The College Dropout (2004).

Wilson's second official release was with Dug Infinite, a two-album package titled The Sampler, vol.

At the time he worked with artists such as Jay-Z, Rhymefest, Plies, Big Sean, Killer Mike, Rick Ross, Drake (Thank Me Later) and Kanye West (808's & Heartbreak, My Beautiful Dark Twisted Fantasy), Young Jeezy, and Rihanna on their then-upcoming albums.

In June 2011, Wilson formed Cocaine 80s, a musical ensemble composed of several musicians, including Common, James Fauntleroy II, Kevin Randolph, Makeba Riddick, Rob "The Mixer" Kinelski, Steve Wyreman, Free Bass, Keys of Coke and Sam Lewis, among several others.

[15][16] In 2012, Wilson was an executive producer on New York City-based rapper Nas' critically acclaimed eleventh album Life Is Good, producing five songs, including the twice Grammy Award-nominated single "Daughters", as well as "Loco-Motive" and "Accident Murderers".In April 2013, it was revealed Wilson signed up-and-coming rapper Logic, to Def Jam.

In an August 2013 interview with Complex, Wilson said he was currently working on Jhene Aiko and Logic's upcoming respective debut albums.

The album has been met with widespread acclaim from music reviews and is notable for the personal account of Jay-Z's alleged infidelity on the title track.

had signed up-and-coming American R&B singers Elijah Blake and Snoh Aalegra[21] On June 4, 2014, it was announced No I.D.