He is the brother of PBA champion coach Chot Reyes.
[1][2][3] Reyes coached the Ateneo Blue Eaglets in the junior's division of the UAAP until 1998.
After his high school stint, Reyes coached the Iloilo Megavoltz in the Metropolitan Basketball Association.
[1] He became an assistant coach to Chot at Pop Cola Panthers (2000 to 2001), and on its successor team Coca-Cola Tigers (2002 to 2005),[3] specified for the role of video coordinator.
[4] He later coached the University of San Carlos Carolinians, when he led the team to two consecutive finals appearance in 2006, and 2007, but both lost to the University of the Visayas Green Lancers.