He was a wide receiver for the Cal Lutheran Kingsmen when they won the 1971 NAIA Division II Football National Championship.
[2] In 1983 as offensive coordinator at Kansas, he helped guide quarterback Frank Seurer to 2,789 yards and 14 touchdowns.
From 1984 to 1987, he served as the head football coach at Long Beach State, where he compiled a 16–18 record through three seasons.
In the spring of 1990, Bob Shoup spent much time at the University of New Mexico, helping Lobo coach Mike Sheppard.
In February 2011, Sheppard was hired by the Jacksonville Jaguars to replace Mike Shula as quarterbacks coach.