[1] Mike Southon was educated at Papplewick School, Ascot (where he was a contemporary of Richard Curtis) and Wellington College, Crowthorne (where in 1967 he met Chris West, who was to become his co-author).
The entrepreneur is presented as a specific kind of individual, with strengths and weaknesses (as opposed to models whereby entrepreneurship is seen as a set of behaviours that anyone can carry out).
The Beermat Entrepreneur has sold over 100,000 copies all over the world in many languages, including Chinese, Japanese, Russian, Spanish and Dutch.
Mike has written regular columns for the Daily Telegraph, Financial Times (weekly, for four years) and Mail on Sunday.
Experiences of entrepreneurs who used the original model (or parts of it) are included, and the marketing section has been updated to discuss social media.