After graduating from the University of Notre Dame and a stint in the US Marines, he began his career with the Chicago Zephyrs and became their promotions director after their move to Baltimore.
He subsequently served as the first general manager of the Indiana Pacers from 1967 to 1969, before assuming the positions of GM and part-owner of the Kentucky Colonels.
[2][3] Storen career in sports management began in the early 1960s, when he successfully applied to become a ticket seller for the NBA's Chicago Zephyrs after seeing their job advertisement in a newspaper.
[2][7] Under Storen's leadership, the Pacers brought in Bobby Leonard as their head coach and future Hall of Famers Roger Brown and Mel Daniels.
His initiative of having the fledgling league recruit undergraduate college stars like Julius Erving galvanized the drive toward ABA–NBA merger in 1976.
[2][3] Storen would leave this position to become an owner of the league's Memphis Sounds franchise with Isaac Hayes and Kemmons Wilson.
[13] A message of condolence conveyed by the Indiana Pacers praised Storen, stating that it was "impossible to overstate the impact [he] had on our franchise", from choosing the team's name, logo, and colors to assembling their staff and players.