[1] Williams was previously the editor in chief[2] of the NME, which became a free title under his leadership before ceasing publication in print just weeks after his departure.
[3] Williams studied film and television at University of Wales, Aberystwyth,[3] before moving to Cardiff and launching the independent music magazine Kruger in 2003.
[10] With thousands of copies given out for free at train stations, universities and businesses throughout the UK,[11] the NME went on to hit its highest ever circulation at 307,217.
[12] In the end, it was not enough to save the print product which would soon cease publication, but not before Williams had been named Editor Of The Year at the BSME Awards 2016 with the judges saying that the NME had "bounced back from an uncertain future and established itself confidently and creatively in a new market.
The following year, on 26 February 2018, Williams stepped down from his position claiming "I leave in the knowledge that NME matters again, that it sets the agenda again, and that it's doing exactly what it always should again: turning the young people of Britain onto the music that's going to change their lives.
[21] In March 2017, the NME, then edited by Williams, used a photograph of British rapper, singer and songwriter Stormzy on its frontpage along with the headline, "Depression: It's time to talk".