[5] The advertisements would typically feature people in various situations involving dry or sticky foods and treats such as cakes and cookies.

These include a commercial of a cruel businessman getting hit by a truck seconds after insulting someone over the phone and seemingly going to Heaven, only to find out it is actually Hell where he finds a huge plate of cookies and an endless supply of completely empty milk cartons; as well as a commercial of an airplane pilot intentionally putting his plane into a dangerously steep nosedive in order to obtain a bottle of milk from a flight attendant's cart out of his reach, only for the cart to crash into a man who gets out of the bathroom right in front of the cart and the bottle to tip over.

The print advertisements would feature food such as a sandwich, cookies, or cupcakes with a bite taken out of them or cats, and children demanding milk.

advertisement aired nationwide on October 29, 1993, which featured a historian (played by Sean Whalen) receiving a call to answer a radio station's $10,000 trivia question (voiced by Rob Paulsen), "Who shot Alexander Hamilton in that famous duel?"

[7] In 2002, the ad was named one of the ten best commercials of all time by a USA Today poll and was run again nationwide that same year.

was licensed to the National Milk Processor Education Program (MilkPEP) in 1995 to use on its print ads, which, since then, have included celebrities like Britney Spears, Beyoncé, Rihanna, Serena Williams, and Venus Williams, as well as fictional characters from TV, video games, and films such as the Avengers, the Simpsons, Batman, Mario, the Powerpuff Girls, and SpongeBob SquarePants posing in print advertisements sporting a "milk mustache" and employing the slogan "Where's your mustache?

"[9] The milk mustache campaign was created by art director Bernie Hogya[10] and copywriter Jennifer Gold.

[11] From 1994 to 2005, ads appeared in California directed at Hispanic consumers, using the tagline "Familia, Amor y Leche" ("Family, Love and Milk"), created by Anita Santiago Advertising.

In 2005, the Spanish-language campaign was awarded to ad agency Grupo Gallegos, which changed the tagline to “toma leche”, or “drink milk”.

is a powerful property and has been licensed on a range of consumer goods, including Barbie dolls, Hot Wheels, baby and teen apparel, and kitchenware.

[13] In February 2014, MilkPEP announced that it would discontinue licensing the slogan for its advertising in favor of a new tagline, "Milk Life".