[3] The ad depicts a history buff, portrayed by Whalen, who is unable to audibly voice the answer of a $10,000 radio contest question because he runs out of milk to wash out the peanut butter sandwich stuck in his mouth.
[5] According to Jeff Goodby, it was Bay who made the ad "visually unforgettable" with "the idea of having this guy live in a warehouse or whatever", resulting in a "mixture of history and weirdness" that was both memorable and funny.
The ad takes place in a warehouse turned into a private museum or shrine, housing a history buff's (Sean Whalen) collection of artifacts revolving around the Burr–Hamilton duel.
At the end of the music, the radio host (voiced by Rob Paulsen) announces a $10,000 contest in which he will make a random call and ask the question, "Who shot Alexander Hamilton in that famous duel?"
The man bites off half his folded sandwich in a single mouthful and knowingly looks around his museum, hearing the gunshot as he looks at the guns used in the duel.
[2] In 2002, nine years after its initial run, the "Aaron Burr" ad ran again in a nationwide television campaign, which was considered a rarity in the advertising industry.