Initial calls circulated through social media (mainly on Facebook and Twitter) to convene a protest on August 26, 2013, at Luneta Park in Manila as well as other cities nationwide and overseas.

[16] The scam has provoked public outrage, with calls being made on the Internet for popular protests to demand the abolition of the Pork Barrel Fund,[17] and the order for Napoles' arrest sparking serious discussion online.

It stemmed from Ito Rapadas' original Facebook status post of protesting the pork barrel fund mess with a Million People March.

officials (whatever the political stripes, color they may carry) to stop pocketing our taxes borne out from our hard work by means of these pork barrel scams and other creative criminal acts".

On the day of the protest itself, the hashtags used by the coordinating group #MillionPeopleMarch and #ScrapPork reportedly trended first in the Philippines to show widespread support for the cause and that a large number of people monitoring the event.

Major protests were staged on September 11, 13, 21 in Metro Manila, Cebu, Bohol, Iloilo, Albay and many other Provinces and Cities in the Philippines as well as in Los Angeles, California and are expected to continue in the foreseeable future until all these demands are reportedly met.

The move was brought about by the refusal of the executive and legislative branches to remove pork in the national budget even after a Supreme Court decision favoring the anti-pork movement.