Milton Glaser (June 26, 1929 – June 26, 2020) was an American graphic designer, recognized for his designs, including the I Love New York logo;[1][2] a 1966 poster for Bob Dylan; the logos for DC Comics, Stony Brook University, Brooklyn Brewery; and his graphic work on the introduction of the iconic 1969 Olivetti Valentine typewriter.
Glaser took drawing classes with artists Raphael and Moses Soyer before attending the High School of Music & Art in Manhattan.
After graduating from the Cooper Union in New York City, Reynold Ruffins, Seymour Chwast, Edward Sorel and Glaser founded Push Pin Studios in 1954.
[4] Glaser and Seymour Chwast directed Push Pin Studios for twenty years, while it became a guiding reference in the world of graphic design.
[5] In 1983, Glaser formed a partnership with Walter Bernard and established a publication design firm called WBMG in New York City.
[5] Milton drew heavily from early 20th century artists to create his own signature style that consisted of playful, psychedelic graphics with controlled blasts of colors along with silhouettes and bold geometric outlines.
[7][5] He had one-man shows at the Centre Georges Pompidou in Paris and the Museum of Modern Art in New York City.
[7] In 1988, Glaser designed the New York City Shelly Fireman-owned Italianate eatery Trattoria Dell'Arte across from Carnegie Hall.
[13] His inspiration for the poster was Marcel Duchamp's 1957 Self-portrait; and Art Nouveau, saying "That was an influence for the colors and shapes in the picture.
[10] In 1977, the State of New York hired advertising agency Wells Rich Greene and Milton Glaser to design a logo to increase tourism.
[17] The logo consists of the capital "I" and a red heart, stacked on top of the letters "NY" in American Typewriter typeface, symbolizing New York.
[17] Robert Indiana's work influenced Glaser who in turn has inspired other designers to create variations on the layout, for example "I Heart Radio".
The red heart has a small blackened and burned area along one edge to symbolize the attack on the World Trade Center site.
[13] In 1993, thanks to Glaser's history with New York, he was tapped by John F. Kennedy Jr., in conjunction with his partner Michael J. Berman, to work with them to create the image they were seeking for their start-up magazine George.