Mimi So is a New York City-based American jewelry designer, entrepreneur, philanthropist, and humanitarian known for a "distinctive and definitive fashion vibe" and a large celebrity clientele.
[2] Born and raised in Lower East Side, New York,[3] the daughter of immigrants from China and Hong Kong, she is the youngest of three siblings.
[18] The primary goal was international expansion, resulting in the opening of flagship stores in New York, Beverly Hills and Tokyo, with Japan distribution supported by Cartier.
[22] In 2005, Mimi So opened a three-story penthouse overlooking 5th Avenue in New York, which featured a designer salon and a glass-enclosed client cafe within a jewelry workshop.
[24] Yabu Pushelberg also co-designed her Japan flagship inside the ground floor of Tokyo’s Mitsukoshi Nihonbashi department store, and a boutique on Rodeo Drive in Beverly Hills.
[27] According to her CFDA biography, she is known for fine jewelry with modern designs, featuring graphic shapes, clean and asymmetrical lines, and bold fluid movements.
[29] In 2012, television show 1stLook NY (New York NBC affiliate) produced a biographical video profile, that was also broadcast in the city's 13,000 taxi cabs for two weeks.