As time passed it focused more on toys and by 1971 the company was owned by the Grandsons of Emma Danhausen, Hans Peter and Paul Gunter Lang.

[1] At this time the Lang brothers moved into selling model cars both over-the-counter and by mail order.

[4] During the 1980s, Danhausen moved into HO scale, producing many white metal models in either kit or fully finished form.

In the late 1980s, the Lang brothers had a dispute at the future direction of the company and Hans Peter departed to start his own hobby shop.

Generally, diecast models were increasingly made for adult clientele – so the industry was entering a new era when models would not be played with by younger folk, so the question of cars holding their value (that is, with more surviving for longer periods of time) became a central question.

Cars in 1:43 scale have exceptional detail including items like badges in the center of steering wheels and hubcaps, and separately molded parts for windshield visors, door handles, air vents, headlight lamp lenses, and hood badges.

Several car manufacturers, including Mercedes-Benz, Audi, Porsche, Volkswagen, Opel and BMW, have licensed the company to produce official promotional scale models.

[11] As of 2013, the lawsuit between Paul's Model Art and AUTOArt's parent company, Gateway Global, is still ongoing.