Examples of user groups are Musicians,[1] sound engineers, Construction workers and child care professionals.

[2] SAE Hearing AS was established in June 2018 in Oslo, Norway and registered as Minuendo AS in March 2019.

The company is a commercial spin-off from SINTEF, one of Europe's largest independent research organizations through their Technology Transfer Office (TTO).

In part funded by the FORNY[6] program from the Research Council of Norway, a new technology for Hearing protection devices was developed from 2015 to 2018 forming the core of Minuendo's IP.

The acoustical science group at SINTEF has a history developing advanced hearing protection technologies, earlier commercialized through Nacre AS.