The brand was founded by Ryan Lambert along with four associates during the summer of 2006 in reference to the illegal immigration debate.
[3] The company's now-defunct web site criticized "Big Salsa" for owning factories outside the United States.
[4] Minuteman Salsa and founder Ryan Lambert were awarded a "Bum Steer" award by the Texas politics and culture magazine Texas Monthly in the January 2007 issue.
[5] The salsa and its founder appeared in numerous newspapers, including the Albuquerque Journal and the El Paso Times.
[6] Minuteman Salsa claimed that it donated a portion of its profits to the Minuteman Project, an American vigilante organization that patrols the Mexico–United States border to prevent migrants from successfully crossing into the United States.