Patrick Piemonte and Ryan Staake, who both used to work as user interface designers at Apple, created Mirage World and released it in August 2017.

Upon its release, Mirage World was hailed as arguably the only app "to marry augmented reality's hidden-world appeal with social media's shareable, re-mixable content.

To add a "mirage" at a point of interest, the user takes their mobile phone camera and adorns the world around them with photos, text, graphics, emoji, drawings, and other immersive content using the app.

[2] The user can see the pointers of their own and other people's mirages with a mapping service where they are geocached.

[1][3] The mirages can contain interactive content such as hashtags that link to Twitter.