The relocation to Miramar of Máximo Palkhe, a businessman from Avellaneda (a suburb of Buenos Aires), in 1936, was followed by his decision to have a luxury hotel built on the shores of Mar Chiquita, a saline lake, in 1940.

The decision led to the development of other tourist facilities in the hamlet, and Palkhe's Gran Hotel Vienna (named for his wife's birthplace), was inaugurated in 1945.

[1] The town became a significant center of tourism in Argentina from the 1950s to the 1970s, and Miramar, home to 110 hotels in its heyday, grew to around 4,500 inhabitants by the 1970 Census.

During that latter decade, however, inflows from the Dulce, Primero, and Segundo Rivers into Mar Chiquita increased significantly as a result of the Florentino Ameghino water cycle (which prognosticated higher rainfall after 1970), and longstanding deforestation in the Gran Chaco region (north of the area).

The town, in 2009, was home to 1,527 hotel rooms,[3] and was named Top Natural Wonder of Córdoba Province by a reader survey conducted by La Voz del Interior.