The awards were first given out in 2010 for the best of 2009 and the ceremony was held at the Nehru Indoor Stadium on 17 July 2010.The print partner was The Times of India.

For the year of 2009 the jury members were: Anantha Sreeram, Amma Rajasekhar, Chakri, Chandrabaose, Tanikella Bharani, Koti, Devi Sri Prasad, Ramana Gogula, K. K. Senthil Kumar, Sunitha Upadrashta.

For 2021, Tanikella Bharani, Bhaskarabhatla, Jeevitha, D. Suresh Babu, Raghu Kunche, R. P. Patnaik, Madhura Sreedhar Reddy, Kousalya, M. M. Srilekha, Kalyan Koduri and Haasam Raja were the jury members.

For 2009 the other jury members were: V. Harikrishna, Gurukiran, Mano Murthy, Manjula Gururaj, Raghu Dixit, Rajesh Krishnan, Nagathihalli Chandrashekhar, Yograj Bhat.

The other jury members for 2009 are: Aashiq Abu, Anil Panachooran, K. S. Chitra, Deepak Dev, Jassie Gift, Jency Anthony, Johnson Master, M. Jayachandran, Raghu Kumar, Sibi Malayil.

In 2010 Anil Panachooran, K. S. Chitra, Deepak Dev were replaced by Vayalar Sarath Chandra Varma and Arundathi The event honours the awardees under 17 broad categories in Tamil.