In 1999, Ito became the Asahi Beer "image girl" and a model under an exclusive contract to CanCam magazine.
In 2005, she appeared in the TV drama series Densha Otoko as the love interest of the otaku protagonist.
She also appears in ads for Shiseido's MAQuillAGE line of cosmetics (along with Chiaki Kuriyama, Ryoko Shinohara and Yuri Ebihara) and Seiko watches, in addition to being the current Vodafone model in Japan, following on from Yu Yamada.
[1] She and Yoshinori Enomoto (榎本 善紀, Enomoto Yoshinori) (born September 27, 1968), the director of pachinko company Kyoraku Sangyo, registered their marriage on November 18, 2009, and held their wedding ceremony in Hawaii on November 24, 2009.
[5] She gave birth to a son on June 23, 2015 (four days short of her daughter's fifth birthday).