"[2] The album was the result of the Band in a Bubble project, a new reality TV-inspired media stunt sponsored and broadcast by Australian music channel, Channel V. The band entered a small glass recording studio, built in Federation Square in the centre of Melbourne, to record the album.

Pedestrians could look into most rooms of the "bubble" and could watch the band work, or tune into a 24-hour digital cable television channel and watch the band work.

Yeomans later explained, "It was based on the idea of Big Brother but also doing something creative in the space.

When I was living in London I'd seen David Blaine sitting in a bubble just doing nothing and Paul [Curtis, manager] had talked about doing it a long time ago.

We just kinda woke up with, like, crowds of people staring at us in our underpants and stuff - it was super surreal.