[10] By September 2017, Nonoo had released seasonal collections and begun manufacturing all products on-demand, claiming this reducing waste and lowered costs for her customers.
[11][12] In 2019, Nonoo collaborated with Meghan, Duchess of Sussex on a clothing collection for the women's charity group Smart Works, along with retailers John Lewis, Jigsaw and Marks and Spencer.
[13][14] Nonoo married Alexander Gilkes in Venice, Italy in May 2012 with Lana Del Rey performing at the wedding.
[17] They were married in a Jewish ceremony at Villa Aurelia, Rome on 20 September 2019,[18] and held a reception at Cinecittà Film Studios.
The wedding was attended by numerous royal and celebrity guests including Katy Perry, Orlando Bloom, Wendi Murdoch, Dasha Zhukova, Prince Harry with his wife Meghan, Duchess of Sussex and Ivanka Trump, daughter of the then President of the United States.