[6][7] Their success is due to the fact they integrated lifestyle YouTuber culture, as well as personal stories in their videos.

In February 2016, as another YouTuber asked her what was the point in creating a TV reality show dedicated to their life couple, MissJirachi explained that her fans identified to them because they seemed "normal", a fact that a more elaborate staging might have spoiled.

[4] David Lafarge indicated that on a marketing level, videos tagged done as they were a couple seemed to have better results.

David Lafarge announced their separation on 2 December 2017,[8] while still making videos at her home where he lived.

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