[1][2][3] The Miss Chennai contest was organised by the entertainment group VIBA, created by sisters Vidya Balakrishnan and Shoba Ravishankar.
In the following years, VIBA continued to host the Miss Chennai pageant in locations such as the Rajah Muthiah Hall, the Madras Race Club and the Chettinad Auditorium.
[4][5] Vidya and Shobha later expanded their awards portfolio to include ceremonies titled "Chennai Man" and "Mom and I".
[11] Many of the winners and runners-up of the competition moved on to work in the film industry including Trisha Krishnan (1999), Medha Raghunath (2000), Divya Subramanian (2001), Sruti Harihara Subramanian (2002), Aparna Pillai (2002), Bidushi Dash Barde (2005–06), Samyuktha (2007) and Sahithya Jagannathan (2009).
Other participants who have worked in the film industry include Mamathi Chari (2000), Ramya Subramanian (2004–05), Vasundhara Kashyap (2005–06), Varsha Ashwathi (2005–06), Ann Alexia Anra (2007) and Chandini Tamilarasan (2007).