[1][2] Previously, the country representatives were selected by the International Portfolio Agency headed by Elías Tobón and Mara Borrego, either by handpicking or through their national pageant, Miss Earth Colombia.

Currently, the franchise belongs to the Bogota-based modeling agency, Casa De Reinas SAS which owns and runs the Miss Grand Colombia beauty contest since 2022.

[1] The contest featured 5 national finalists representing 5 national regions, including Altiplano, Andean, Llanos, Orinoquía, and Sinú,[1] of which Génesis Andrea Quintero Pérez from Orinoquía was announced the winner and expected to compete in Myanmar for the international title,[8][9][10] but unfortunately forced to resign by the organizer due to health problems after having breast augmentation as well as the financial conflict between them.

[12][13] Nevertheless, Quintero was later assigned to participate in the following international edition in Venezuela by the 2019 national licensee – Luis Humberto Garcés, as the replacement of the former representative, Sthefany Rodríguez, the Colombian-Venezuelan model who resigned the title two months after the appointment;[14] and was placed among the top 20 finalists.

[15] Since then, the license had been being transferred to the different organizers every year, including Juan José Mendoza in 2020,[16] back to Miss Colombia in 2021,[17] and under the control of César Prado in 2022.