[5] Charles Lefebvre writing for CTV News described the competition as "not a beauty pageant, but instead focused on Indigenous traditions, culture and leadership.
[13] A component of the competition is to raise funds for the We Matter Campaign, which focuses on supporting Indigenous youth.
[15] The first Miss Indigenous Canada was held on the Six Nations of the Grand River Reserve, beginning July 24, 2024 and lasted for three days.
[4] The victor was Jessica McKenzie of Opaskwayak Cree Nation, her victory was celebrated by the Assembly of Manitoba Chiefs.
[4] McKenzie's presentation focused on her grandfather, a residential school survivor, photographer, trapper, and radio producer.